The second of The Four Laws of Behavior ChangeThe Four Laws of Behavior Change
Four laws of behavior change are principles for designing better HabitHabit
A habit is a behavior that is performed regularly, sometimes automatically, often unconciously.
Our brain evolved to "implement" habits to reduce the cognitive load of problems that arise over and...s described by [[Atomic Habits]]
Each law of behavior change is tied to one stage of [[Habit Feedback Loop]], telling us h... is to make HabitHabit
A habit is a behavior that is performed regularly, sometimes automatically, often unconciously.
Our brain evolved to "implement" habits to reduce the cognitive load of problems that arise over and...s more attractive. This law focuses on increasing the attractiveness of desired habits to increase the likelihood of them being completed.
We all already have cues that force us toward certain behaviors. For example, high-calorie foods act as a cue that triggers a craving for food. Our ancestors experienced periods of food scarcity, and a high-calorie diet was a very attractive option. Today, even with a surplus of food, we still crave high-calorie foods because of the cues that have been hardwired into our brains.
This is where Dopamine and DesireDopamine and Desire
Dopamine plays a huge role in forming our desires, and (in this context) can be described as a hormone that forces us to seek pleasure. In addition to this, it also plays a critical role in many im... come into play. We can harness the power of dopamine to make our habits more attractive.
We can utilize the second law by implementing these solutions:
- Temptation BundlingTemptation Bundling
Temptation building is a strategy which can be used to increase the attractiveness of a habit by bunding it together with an already-attractive activity.
For example, if you love watching a TV sho... - Social InfluenceSocial Influence
When humans started forming tribes to increase their chances of survival, being expelled from a tribe meant certain death. While it's not the case anymore, social influence is still a powerful fact...
In addition to this, it also helps to consider how we think and talk about our habits. If we invest the effort to highlight the benefits of hard habits instead of focusing on the part that makes them hard (I can't eat Nutella vs I want to eat healthier snacks), we have the ability to make the habits feel more attractive - and thus make them easier to execute.
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